Google Keywords

How to Utilize the Free Google Keywords Tool

If you are new to internet marketing and in particular niche marketing, you will definitely want to use the free tool from Google – Google Keywords. The entire google system works around the use of keywords, i.e the specific words people type into the google search to find the particular service or product they are after. Google keeps a database of these searches and you can access this data for free. You will want to use keywords in the body of the articles, blog posts  and descriptions of your youtube videos. It will help to rank both your videos and website.

To start go to the following address:

https://adwords.google.com/select/KeywordToolExternal

The following information will show on your screen. The first thing you need to do is select the region or area you would like to search, by pressing the edit button. I generally have mine set to Australia as that is where I tend to be interested. You can basically choose any country around the globe or all countries and territories. For the purpose of this exercise I will change it to the United States

The next step is to type in the keyword you are interested in and then the security code. I also like to generate keywords by descriptive words and phrases, you will see this option directly below the area where you choose your region.

Google will then list the keywords and phrases as well as search values. For this example I will use the keywords ‘Kids Arts’. You will see in the example below that in the U.S. there is a search value of 368 000. This is a very high search value, you can also be guaranteed that it will also have a very high competition value.

To find out exactly what the competition value is, open another browser window or tab. Type in the keywords, in this case ‘kids art’. You will see that there is a very high competition value. You really don’t want to be competing with this level of competition. The competition value you are looking for is ideally around 500 000 or less.

The next step is to then go back and check the competition value for other long tail key words related to the initial key word. For example ‘Kids art caddy’. If you are smart you should be able to rank fairly easily in this particular niche with the long tail keywords ‘kids art caddy’.

The next step is to then go back and check the competition value. In this case it is a very low value. If you are smart you should be able to rank fairly easily in this particular niche with the long tail keywords ‘kids art caddy’.

So just to summarize, you are looking for a search value between 100-500 and competition value around 500 000. It’s as simple as that.

Feel free to add any info I might have missed. It would also be great if you could let me if this has been valuable info. Please leave a comment.

Cheers

Dave

Google Keywords – A Useful Free Tool

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